AI Insights · Timothy · January 2025
Top 5 Photo and Video Apps on iOS in South America Q4 2024
Explore the performance of the top 5 photo and video apps on iOS in South America during Q4 2024, with insights on downloads, revenue, and active users.
In the final quarter of 2024, the Photo and Video category on iOS in South America showcased notable trends across top applications. According to Sensor Tower data, these apps experienced varying degrees of success in terms of downloads, revenue, and active users.
YouTube saw a steady flow in weekly revenue, peaking at approximately $2.9M at the end of December. Downloads fluctuated throughout the quarter, with a high of around 250K in mid-October. The app maintained an extensive user base, with weekly active users slightly decreasing from 44.5M to 44.2M.
CapCut - Video Editor experienced a gradual increase in weekly revenue, culminating at $1.5M in the last week of December. Downloads were relatively stable, with a significant rise to nearly 300K by the end of the quarter. Active users increased from 10.2M to 12.2M, reflecting growing engagement.
Canva: AI Photo & Video Editor had a mixed performance. Revenue peaked at $1.1M in early December but then settled around $836K by the quarter's end. Downloads decreased steadily, with numbers dropping from 162K in October to 103K in December. Active users saw a notable decline from 6.5M to 5.5M.
Instagram maintained consistent weekly revenue, with a peak of $571K in late October. Downloads varied, reaching a high of 298K in mid-December before falling to 150K. Active users steadily increased from 25.3M to 25.9M, indicating sustained user engagement.
Google Photos: Backup & Edit showed stable weekly revenue, averaging around $350K. Downloads remained consistent, with a slight dip towards the end of the quarter. Active users grew from 17.4M to 18.3M, demonstrating a positive trend in user interest.
These insights from Sensor Tower reveal diverse patterns in app performance, highlighting the dynamic landscape of photo and video applications in South America. For more detailed analytics and insights, visit Sensor Tower's website.